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Popsicle Surprise January 9, 2008

Posted by Lauren in Advertising, Gadgets, Marketing, MP3, Music.
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A Brazilian ice cream company is trying to encourage purchases by including 10,000 iPod shuffles in specially marked boxes. The specially made “propsicles” are manufactured to look identical to the real thing, but to the consumers surprise they won’t get a sweet tasting treat, but rather a sweat listening treat. It’s a pretty clever idea especially when you look at the packaging:

Link for more info.

McDonald’s is Run by Satan… August 7, 2007

Posted by Lauren in Advertising, Marketing.
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Well not really, but recently a study was done on how powerful advertising campaigns effects, such as McDonald’s, are on preschoolers. The results were astonishing and proved that advertising coerced the taste buds of the children into thinking that the food presented in McDonald’s packaging tasted better than regular presentation. Even carrots were “better” when they were wrapped in the golden arches. This means that the kid’s “perception of taste was physically altered by the branding.” See the link here

Arcade Fire Guerilla Tactics…. June 11, 2007

Posted by Lauren in Indie Rock, Marketing, Video.
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Yeah that’s right, on the Prices Right!  Check out those 1-866 Neon Bible shirts in the front row!

The Strike of Guerilla Gardening.. June 8, 2007

Posted by Lauren in environment., Marketing.
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An environmentally focused music festival called Hegyalja in Budapest spread the word by planting over 800 flowers in unused / run down areas of the city in an effort to promote the festival. They obviously did their job well, because it garnered major news coverage on both TV and local papers.