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Popsicle Surprise January 9, 2008

Posted by Lauren in Advertising, Gadgets, Marketing, MP3, Music.
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A Brazilian ice cream company is trying to encourage purchases by including 10,000 iPod shuffles in specially marked boxes. The specially made “propsicles” are manufactured to look identical to the real thing, but to the consumers surprise they won’t get a sweet tasting treat, but rather a sweat listening treat. It’s a pretty clever idea especially when you look at the packaging:

Link for more info.

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