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PikaPika + Sprint = great commerical July 26, 2007

Posted by Lauren in Advertising, Art, Film, Video.

I had seen the Sprint commercial below a few days or a week ago, who knows, and absolutely loved it.  Then, today when I was scanning BoingBoing, I stumbled across a post that said “Animated Flashlight Film” and of course clicked the link.  That is when I put two and two together to realized it was the same people who did the commercial.  The film was done by piecing together long exposure photos of people waving flashlights around into designs. Pretty cool idea if I do say so myself.  None-the-less, scope out the commercial below and when you are finished head on over to the PikaPika site to watch the “Pika Pika 2007” film.



1. James - July 30, 2007

Definitely dig the visuals but I don’t know about the premise. Don’t so much remember a magic screen in my pocket was my childhood dream. More-so being a ninja.

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