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Psst…They Can See You Through That Billboard! June 18, 2007

Posted by Lauren in Advertising, Gadgets.

Well, not yet!  But they have found a way via an eye-tracking device to pick up if you merely glance at a billboard on the streets.  This magical device is a palm size video camera with a 15 degree accuracy at a distance up to 33 feet.  Intrusive or not, still pretty cool technological advances in reference to the digital world and being able to measure the consumers interests.



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